Birlea transforms operations and customer engagement with Sana Commerce
Case Study Overview
The challenge
Birlea, a leading furniture wholesaler with over 20 years in the industry, aimed to streamline their B2B operations and become the top wholesaler of choice. Faced with inefficiencies from manual order management and frequent errors, they turned to Sana Commerce for an innovative solution.
The solution
Sana Commerce Cloud provided Birlea with a tailored platform that automated their order processes, significantly boosting efficiency. Within a year, Birlea reversed their order intake ratio—shifting from 80% manual to 85% online orders—demonstrating widespread adoption among their B2B customers. This transition led to substantial improvements, including saving over 100 hours per month on order entry and communication.
Order accuracy also improved dramatically, reducing error costs from thousands of pounds monthly to less than £100. The integrated web store enabled seamless management of stock visibility, personalized pricing, and proforma invoice payments, enhancing customer engagement and driving sales.
The results
Birlea’s adoption of Sana Commerce allowed their sales and support teams to focus on strategic growth while providing customers with an intuitive, user-friendly ordering experience. This strategic transformation not only enhanced operational efficiency but also positioned Birlea for continued success and growth in a competitive market.
Case Study Snapshot
More from Sana Commerce
The challenge Harrison & Clough, a century-old distributor of fasteners and fixings, needed a more robust and secure e-commerce platform to empower their internal teams and streamline their operations. Their…
TreeLocate transformed their site and went from offering only analog sales solutions to creating an intuitive and reliable online buying experience thanks to Sana. Their e-commerce solution meant their website…
Ravensburger were able to increase internal efficiencies and customer satisfaction with the implementation of Sana Commerce’s solution. Discover how they modernised their online retail portal and implemented effective web store…
Discover how Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce.
Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.
phil&teds new e-commerce platform improved its customer convenience and internal processes.
Discover how REV’IT increased its customer service with its new Sana e-commerce platform.
Exponential growth led Richa to find a more efficient way to process orders. Discover how it met its goals and more.
A Sana SaaS web store relieved tewipack of all its administrative tasks.
With the help of its internal resources and Sana Commerce, hollu managed to go live within 3 months.
Discover how Teknocalor increases 40% year-on-year e-commerce growth with integrated e-commerce.
The challenge Sana Commerce highlights the success story of Food & Dairy Co, who partnered with them to enhance their online sales. The company faced challenges with its existing e-commerce…
Montego Pet Nutrition, the largest independent pet nutrition manufacturer in South Africa, struggled with a highly customized system that prevented them from being agile enough to respond to market changes…
Labelmaster was an early adopter of e-commerce, first selling online more than 10 years ago. The systems they originally put in place were standalone, heavily customized, and no longer cutting…
Alta Cycling Group – a premier cycling company offering premium bicycles, bicycle parts, and accessories – partnered with Sana to develop an e-commerce solution that would integrate with and deploy…
The challenge Sana Commerce highlights the success story of Sunsit, a B2B garden furniture company that transformed its online business with our integrated e-commerce solution. Facing challenges with an outdated…
The challenge PALFINGER, a global leader in lifting solutions, faced the complex challenge of managing a multi-level distribution network and a vast product catalog while striving to enhance customer service…
The challenge Atkins & Co. Ltd, a distributor of agricultural machinery parts since 1878, needed an e-commerce solution that could keep up with their growing business and complex B2B needs. …
The challenge AOSS Medical Supply, a distributor of medical equipment and supplies, worked with Sana Commerce to modernize its e-commerce system. The company needed an e-commerce solution that could handle…
The challenge United Pacific Industries, a leading distributor of automotive parts for over 40 years, sought to streamline their complex B2B operations and enhance customer service. Frustrated with their manual…