Podcast
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
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Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce What if…
AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker
In B2B commerce, complexity isn’t the problem. It’s the opportunity.
That was one of the core takeaways from a recent conversation with Alexander Graf, co-founder of Spryker and long-time digital commerce operator. With over 20 years in the industry, Alex has watched the rise (and hype) of B2C, and come to believe that B2B is where the real digital innovation lives.